C. S. Hammond: Map of the Moon
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Cartographer:
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C. S. Hammond
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Title:
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Map of the Moon
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Date:
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1969
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Published:
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New Jersey
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Width:
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25 inches / 64 cm
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Height:
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19 inches / 49 cm
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Map ref:
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CELEST1139
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Description:
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Promotional photo-mosaic map of the moon marking the landing sites of the Russian [Луна] Luna 9 and 13 missions. Also detailed are the unmanned U. S. Ranger (7, 8 and 9), and Surveyor (1, 3, 5, 6 and 7) missions - which were sent to obtain detailed images of the lunar surface and test the possibility of landing on the moon.
Accompanying the images of the near side of the moon, a text panel with description and facts about the moon's physical features.
The map was published by Hammond Inc for Esso Standard Oil and in collaboration with the United States Air Force and Aeronautical Chart and Information Center (ACIC).
With the growing road network across North America and more of the population owning cars, it became commonplace for companies such as Esso Standard to produce and cheaply sell maps at their gas stations. These would be updated, replaced and thrown away as required.
But as interest in the space-race between Russia and the U. S. grew in the late 1950s, particularly after the Russian’s launched artificial satellite Sputnik I in 1957, Standard Oil, and others, recognised an advertising opportunity and “did not want to be left behind on Earth” on this extra-terrestrial journey.
One of the fascinating things about ephemera like this is that it was only printed on on one side, which unlike a great deal of promotional material given out suggests it was meant to be kept and displayed.
Printed colour. Backed on archival linen. (SL) [CELEST1139] |